Operative is the advertising backbone for many of the world’s largest media companies. Our AI-centric SaaS platform powers the planning, selling, and execution of advertising across broadcast, digital, and streaming. Using our tools, media leaders unify workflows, optimize yield, and thrive in a complicated cross-platform world.

I led Operative's global marketing organization, overseeing product marketing, demand generation, communications, brand, events, analyst relations, and executive thought leadership. My focus is helping media companies navigate the convergence of advertising, streaming, data, and AI while driving growth across Operative's advertising technology platform.